Website Usability

Your website is your main interface to potential customers and clients online. If it’s not engaging and doesn’t generate the desired response from your users, then your website’s usability is costing you money.

Improving your business’ website usability means users will find your website more engaging, stay on your site for longer, and, as a result, convert more often into paying customers. Ultimately, there’s no point having a website if it doesn’t add value to your business.

Each usability project is unique, because we tailor every project to achieve the specific outcomes you desire. Whether that be increased sales, more enquiries, greater membership numbers or increased time on site, our usability consulting programs can create astonishing results!

How Does it Work?

Olitom’s website usability consultants will analyse your website to identify trends in regards to the website’s usability. This analysis helps businesses to formulate successful website improvement strategies to ensure your business’s website is as user friendly, engaging and effective as possible.

After the analysis, a project action plan will be developed outlining the research objectives and website components to be tested. Olitom can conduct this research to discover the needs of your target market and identify key areas of the website with usability concerns.